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Mr. Electric

Established in 1994, Mr. Electric is a global franchise organization providing electrical installation and repair services. Recognized by Entrepreneur magazine among its “Franchise 500,” Mr. Electric franchisees provide these services to both residential and commercial customers at almost 200 locations worldwide. Mr. Electric is a subsidiary of The Dwyer Group, Inc., family of service franchises.


In partnership with the talented team over at Bullish, we were tasked to create a new look that felt modern, simple, and something that felt more current. The blue and gold color scheme was kept because of the brand equity it had with consumers and how it compares to other brands in The Dwyer Group family. The custom built type paired with a reimagined light bulb makes for a flexible system that can work in print, social media, and web.

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