Blueprint is the first ever global holistic student-athlete development digital platform/community. Their mission is to unite the global sports community around holistic development and overall wellness of the student-athlete. Values such as community, mentoring, self-discovery, and inspiration are at the very core of this brand. The visual dynamic of the brand was created to appeal to both young and older student-athletes. The contrasting colors and type executions were inspired by the sports industry and feel attractive to students looking to join this community. The letter “B” logo mark was created to be a flexible mark that can be used in full color or black and white throughout the brand.